A PLEASING SIMPLICITY

Minimalism is a design style characterised by extreme spareness of means and simplicity. Often described as the most enduring design trend, minimalism affects not only personal style but also quality of life.
When faced with complexity and excess, our brains find the situation overwhelming. (Who hasn't sighed at an overly long menu in a restaurant?). Simplification removes distractions and allows the user to focus on what's the most important.
A number of studies have shown that there is a link between the voluntary choice of simplicity and minimalism and improved well-being.

Dieter Rams is an author of a book that has become one of the bibles of design. The "Ten Rules of Design" aptly defines the role of projects and the designer in the modern world. We invite you to read a summary of these principles in the box below and are proud to say that we follow each and every one of them when designing our wallets.

TEN RULES OF DESIGN

1. Good design is innovative. Familiar solutions can often be improved.

2. Good design is useful. It performs exactly the functions it is expected to.

3. Good design is aesthetically pleasing. It brings joy to the user through its look.

4. Good design is discreet. An industrial product should not be a work of art, but a tool in the hands of users, giving them space to express themselves.

5. Good design is easy to understand. The user intuitively knows how to use it.

6. Good design is honest. It does not pretend to be what it is not. It does not deceive.

7. Good design is long-lasting and timeless. It does not succumb to trends and fashions, so it can remain relevant for a long time. In fact, it is impossible to create a completely timeless design - we have to expect it to be modified and improved.

8. Good design is refined. Planned and produced with attention to the smallest detail. Every element should be thoughtful and purposeful.

9. Good design is environmentally friendly/neutral through the use of appropriate, sustainable, non-harmful materials.

10. Good design requires as little design as possible. Less, but better.